{"id":4474,"date":"2026-04-20T08:46:34","date_gmt":"2026-04-20T08:46:34","guid":{"rendered":"https:\/\/www.brasser-accounting.de\/?post_type=glossar&#038;p=4474"},"modified":"2026-05-12T10:13:13","modified_gmt":"2026-05-12T10:13:13","slug":"white-label-service","status":"publish","type":"glossar","link":"https:\/\/www.brasser-accounting.de\/en\/glossar\/white-label-service\/","title":{"rendered":"White-label service"},"content":{"rendered":"<nav class=\"toc\" aria-label=\"Table of Contents\">\n<h2>Table of Contents<\/h2>\n<ul>\n<li><a href=\"#einleitung\">Definition<\/a><\/li>\n<li><a href=\"#grundlagen\">Basics<\/a><\/li>\n<li><a href=\"#recht\">Classification<\/a><\/li>\n<li><a href=\"#einordnung\">System<\/a><\/li>\n<li><a href=\"#tools\">Processes<\/a><\/li>\n<li><a href=\"#schritte\">Procedure<\/a><\/li>\n<li><a href=\"#praxis\">Practice<\/a><\/li>\n<li><a href=\"#fehler\">Sources of error<\/a><\/li>\n<li><a href=\"#faq\">FAQ<\/a><\/li>\n<li><a href=\"#fazit\">Conclusion<\/a><\/li>\n<\/ul>\n<\/nav>\n\n<section id=\"einleitung\">\n<div class=\"snippet info\">\n<p><strong>White-label service<\/strong> denotes a service provided by one company but offered under the name or brand of another. To customers, the service appears to be part of the marketing company's own offering.<\/p>\n<\/div>\n<\/section>\n\n<section id=\"grundlagen\">\n<h2>Basics<\/h2>\n<p>In the white-label model, a specialised provider takes over the operational execution of a service. Another company integrates this service into its own offering and acts as the provider to customers.<\/p>\n\n<p>This model is used in many industries to offer services without having to fully build their own infrastructure or specialised teams from scratch.<\/p>\n<\/section>\n\n<section id=\"recht\">\n<h2>Classification within the service environment<\/h2>\n<p>White-label partnerships are widespread in the service sector. They allow companies to expand their portfolio and offer additional services.<\/p>\n\n<p>The model is based on a cooperation between two companies: the service provider and the company that offers the service under its own brand.<\/p>\n<\/section>\n\n<section id=\"einordnung\">\n<h2>Classification within the System of Service Models<\/h2>\n\n<ul>\n<li><a href=\"\/en\/glossary\/accounting-services\/\">Accounting service providers<\/a><\/li>\n<li><a href=\"\/en\/glossary\/payroll-provider\/\">Payroll provider<\/a><\/li>\n<li><a href=\"\/en\/glossary\/external-payroll-accounting\/\">External payroll accounting<\/a><\/li>\n<li><a href=\"\/en\/glossary\/external-financial-accounting\/\">External accounting<\/a><\/li>\n<li><a href=\"\/en\/glossary\/accounting-service-provider\/\">Accounting service provider<\/a><\/li>\n<\/ul>\n\n<p>White-label models allow companies to offer additional services without having to organise them entirely in-house.<\/p>\n\n<\/section>\n\n<section id=\"tools\">\n<h2>Typical areas of application<\/h2>\n\n<ul>\n<li>Software solutions and platforms<\/li>\n<li>Digital services<\/li>\n<li>Accounting and Payroll Services<\/li>\n<li>Technical infrastructure services<\/li>\n<li>Service platforms<\/li>\n<\/ul>\n\n<p>The actual provider often remains in the background, while the service is offered under the brand of the marketing company.<\/p>\n\n<\/section>\n\n<section id=\"schritte\">\n<h2>Typical procedure<\/h2>\n\n<ol>\n<li>Cooperation between two companies<\/li>\n<li>Integration of performance into the offering of the marketing company<\/li>\n<li>Provision of the service by the white-label provider<\/li>\n<li>Customer contact via the marketing company<\/li>\n<li>Background operational performance<\/li>\n<\/ol>\n\n<\/section>\n\n<section id=\"praxis\">\n<h2>Practical relevance<\/h2>\n\n<p>White-label models are frequently used to bring services to market more quickly or to expand existing offerings.<\/p>\n\n<p>For companies, this can be a way to offer additional services without having to fully build their own technical or organisational structures.<\/p>\n\n<\/section>\n\n<section id=\"fehler\">\n<h2>Typical sources of error<\/h2>\n\n<div class=\"snippet warn\">\n<ul>\n<li>Unclear division of roles between partners<\/li>\n<li>Lack of coordination in service processes<\/li>\n<li>different quality standards<\/li>\n<\/ul>\n<\/div>\n\n<\/section>\n\n<section id=\"faq\">\n<h2>FAQ<\/h2>\n\n<div class=\"snippet info\">\n        <h3>Was bedeutet White-Label?<\/h3>\n        <p>White-Label means that a service is created by one provider but is marketed under another company's brand.<\/p>\n      <\/div>\n\n<div class=\"snippet info\">\n        <h3>Are white-label and outsourcing the same thing?<\/h3>\n        <p>When outsourcing, a service is contracted out. In the white-label model, a service is additionally offered to customers under one's own brand.<\/p>\n      <\/div>\n\n<\/section>\n\n<section id=\"fazit\">\n<h2>Conclusion<\/h2>\n\n<p>A white-label service allows companies to offer services under their own brand, even though the operational performance is provided by a specialised provider.<\/p>\n\n<\/section>\n\n<footer class=\"author\">\n        <strong>Author<\/strong>\n        <span>the BAS editorial team<\/span>\n        <span class=\"note\">Services pursuant to \u00a7 6 No. 3 and 4 StBerG, no tax or legal advice.<\/span>\n      <\/footer>\n\n<p class=\"disclaimer\">\nBrasser Accounting Solutions GmbH is a specialised accounting service provider and part of a corporate group with Quint GmbH (tax consultancy\/auditing) and Service Place \u00c5rj\u00e4ng AB (Swedish tax office). BAS exclusively performs services according to \u00a7 6 No. 3 and 4 StBerG and does not provide tax or legal advice.\n<\/p>","protected":false},"template":"","glossar-kategorien":[22],"class_list":["post-4474","glossar","type-glossar","status-publish","hentry","glossar-kategorien-markt-positionierung"],"_links":{"self":[{"href":"https:\/\/www.brasser-accounting.de\/en\/wp-json\/wp\/v2\/glossar\/4474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brasser-accounting.de\/en\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/www.brasser-accounting.de\/en\/wp-json\/wp\/v2\/types\/glossar"}],"wp:attachment":[{"href":"https:\/\/www.brasser-accounting.de\/en\/wp-json\/wp\/v2\/media?parent=4474"}],"wp:term":[{"taxonomy":"glossar-kategorien","embeddable":true,"href":"https:\/\/www.brasser-accounting.de\/en\/wp-json\/wp\/v2\/glossar-kategorien?post=4474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}